Artificial Intelligence (AI) has become a hot topic in today’s digital world, and its potential to save time and money for small and medium-sized businesses is undeniable. With the rapid advancements in AI technology, businesses in various industries, including aesthetics, holistic skincare, health coaching, and holistic nutrition, can leverage AI to streamline their operations, attract clients, and grow their businesses.

On this episode of the Skin Wellness Pro Show, hosts Rachael Pontillo and Tara Swagger interview Kevin Burke, an AI marketing leader with a wealth of experience in digital marketing and brand development. Kevin shares insights on leveraging innovation, data, and artificial intelligence to drive brand growth and operational efficiency.

Watch Episode 2.06, AI Best Practices for Skin Wellness Pros, below:

Listen to or download the episode here:

Detailed synopsis:

There are many potential ways that AI can help skin wellness pros streamline and grow their businesses, whether they are in a traditional brick-and-mortar setting, have a virtual practice and online store, or a combination of both. While many people are familiar with AI for generating fun images on social media, its uses for small business owners go way beyond images.

Using AI for business planning and gap analysis:

For instance, in this episode, Kevin Burke emphasized the significance of utilizing AI for business planning and gap analysis. He discussed the process of inputting a plan into AI and then asking it to identify any missing components. By leveraging AI for gap analysis, businesses can gain valuable insights into areas requiring improvement or additional attention. This approach enables businesses to pinpoint gaps in their strategies, objectives, or implementation timelines. Kevin’s example of using AI for planning and gap analysis illustrates how AI can help businesses identify and address areas for improvement, ultimately enhancing overall performance and achieving goals effectively.

Using AI for content creation:

AI tools like ChatGPT can be highly beneficial for businesses in content creation, as discussed in the episode. These tools can swiftly generate content ideas for blog posts, titles, and podcast show notes (like the one you’re reading right now!). However, it is essential for users to fact-check and verify the information provided by these AI tools.

As highlighted in the episode, AI models like ChatGPT may occasionally make errors or provide inaccurate information. For instance, Kevin and Rachael pointed out instances where the AI tool suggested putting glue on pizza or generated skincare formulations with incorrect percentages. This underscores the importance of human oversight and critical thinking when utilizing AI-generated content.

While AI tools can streamline content creation and offer valuable insights, users should not solely rely on the information without verification. Fact-checking AI-generated content ensures accuracy, credibility, and alignment with the business’s objectives and values. By incorporating human judgment and verification into the content creation process, businesses can uphold quality and integrity in their output.

Should AI be used for skin analysis?

AI-generated image of AI skin analysis
This image was generated with AI!

AI has the potential to transform industries like skincare by analyzing high-resolution images to detect anomalies and offer insights for personalized treatments. In the episode, Kevin discussed how AI, particularly large language models like ChatGPT, can be applied to skincare analysis. He described a scenario where AI could capture high-resolution skin photos, identify anomalies, and recommend areas for improvement to achieve various skincare goals, such as prevention or treatment. This use of AI in skincare analysis could significantly enhance diagnostics by detecting even the smallest details that may go unnoticed by the human eye.

Moreover, Tara Swagger emphasized the importance of integrating AI technology in skincare for skin mapping and internal body assessment based on skin conditions. By leveraging AI tools, skin wellness pros can streamline research, analyze clients’ skin more accurately, and devise personalized treatment plans. The incorporation of AI in skincare analysis can lead to more efficient and effective skincare practices, ultimately enhancing the overall client experience and treatment outcomes.

Episode timestamps:

[00:02:38] AI in small businesses.

[00:07:35] AI benefits for businesses.

[00:09:42] AI and its efficiency.

[00:14:58] Embracing technology in small businesses.

[00:17:36] The power of AI.

[00:21:22] AI Vision Capabilities.

[00:27:09] AI and ChatGPT 4.0.

[00:30:06] AI misinformation challenges.

[00:35:20] AI and research accuracy.

[00:39:47] AI and copyright laws.

[00:44:35] AI for writing.

[00:48:19] AI in skincare analysis.

[00:51:50] Brand voice and AI integration.

[00:55:16] AI marketing for small businesses.

[01:01:24] AI-generated before and afters.

[01:03:24] AI-generated personalized stock photography.

[01:11:18] Fake deep fake imagery.

[01:13:32] AI making things run efficiently.

About Kevin Burke:

Kevin Burke headshotKevin Burke is an innovative AI marketing leader with over 20 years of experience in digital marketing, brand development, and e-commerce. Passionate about leveraging innovation, data, and artificial intelligence, Kevin has a proven track record of driving brand growth and operational efficiency. As the Managing Director of Digital One, he leads AI-driven initiatives that significantly increase revenue for small and medium-sized business clients. Kevin organizes and leads workshops to help SMB owners integrate AI into their business models, empowering them to adopt tech-driven growth strategies.

Kevin spent a decade working with Disney, honing his digital marketing expertise and leading numerous high-profile campaigns. In his previous role as Vice President of Marketing & Digital Strategy at the Institute for Integrative Nutrition, he led the re-platforming of the marketing technology stack, significantly boosting operational efficiency by implementing advanced marketing automation tools and data-driven decision-making processes. Kevin co-founded Eharmony, where he demonstrated his entrepreneurial skills and innovative mindset. He is also an accomplished keynote speaker, sharing his insights and expertise on AI and digital marketing at various industry events.

Throughout his career, Kevin has managed significant marketing budgets, developed cutting-edge strategies, and consistently delivered impressive results, such as growing e-commerce revenue from $20M to $300M in three years at SimpleTire. His dedication to leveraging AI and data has made him a recognized leader in the field, driving growth and market innovation for the brands he works with.

Leave a comment about aromatherapy in the spa!What do you think about using AI in your skin wellness practice?

Have dipped your toe into the world of AI yet? What excites and/or concerns you about AI? We would love to know your thoughts on this hot topic! Please share them in the comments below.